


It comes right off with your favorite makeup remover (like Hydro Ungrip Cleansing Balm) or makeup-removing face wash (like Vegan Milk Cleanser).
#Milk mackup professional
However, we always recommend that you review the ingredients with your doctor or a certified professional if you have any known sensitivities. RISE Mascara is ophthalmologist-tested and safe for contact lens wearers. Our proprietary Vegan Lash-Lift Technology features a blend of four vegan waxes that bind together to envelope each lash, delivering precise definition, so lashes stay curled, lifted, and clump-free. Our proprietary Vegan Lash-Lift technology helps hold curl and keep your lashes lifted and locked in place. Both are vegan, cruelty-free mascaras and made with conditioning ingredients to leave your lashes soft-never stiff or crunchy. KUSH Mascara is our award-winning, high volume mascara that gives you super thick, badass lashes to bring the drama. RISE lifts, lengthens, curls, and gives lashes weightless volume-perfect for natural-looking definition and separation. We like to think of RISE as the perfect white sneakers of mascara: Easy, dependable, and something you’ll wanna wear every single day. Your target market may be of a certain age, race, or gender, but those outside of that demo will likely use your products or services too and want to see that they matter to you and your company.What’s the difference between RISE Mascara and KUSH Mascara? Make sure that your brand’s social media posts are inclusive and don’t exclusively feature a narrow target demographic. Social media has made the world a lot smaller, and social awareness is more important than ever. By using male models, LGBT+ models, plus-size models, and women of color in their promotional photos, they’ve earned the respect of their audience and drawn in consumers who may feel alienated or neglected by other less-inclusive beauty brands. Milk Makeup knows that inclusivity is a high priority for their Millennial and Gen X demographic. Make sure that your partnerships feel organic, remaining aligned with your company’s mission statement while still appealing to your demographic.

These partnerships pay homage to Milk’s underground New York roots and are a celebration of self-expression, in line with Milk’s mission as a brand. They recently also collaborated with NYC-based hip-hop group Wu-Tang Clan, releasing an exclusive range of lipsticks with them. In 2017, Milk collaborated with The Center in NYC for Pride month, donating 50% of proceeds from their Glitter Stick sales to The Center, an LGBTQ+ community center. Milk Makeup originated in NYC, and Milk has strived to stay true to its urban roots since its launch. Try to embrace more color in your social posts, even creating a color-specific theme that corresponds with the season or newest product launch. These colorful posts not only work to create a beautiful profile page, but they also grab your attention when seen on your feed as a standalone post. If you visit their Instagram, their page is flooded with vibrant greens, blues, and purples. Although Milk’s packaging is famous for being neutral, their social media platforms certainly are not. Here are a few things we can learn from Milk Makeup: In an oversaturated and constantly-evolving cosmetics marketplace, Milk Makeup has managed to stay ahead of the curve and make a name for themselves right from the jump using social media marketing.
